CRU by The Bottle Store
Private access to exceptional wines and spirits
Discover rare bottles, distinguished producers and tailored recommendations through a private consultation with the CRU advisory team.
The CRU Experience
Where rarity meets refinement
CRU by The Bottle Store is a premium destination for exceptional wines and spirits, curated for those who seek the rare, the refined, and the remarkable.
Exceptional wines and luxury spirits
Rare and hard-to-find bottles
Expert guidance and personal recommendations
Fine wine sourcing and cellar development
Corporate and private gifting
Access to distinguished producers and boutique cellars
Private Consultations
Time set aside, entirely for you
Every appointment is tailored to your tastes, budget, occasion, collection and objectives. You will not be sold to; you will be guided.
Private Wine Consultation
Personal guidance based on your tastes, budget, occasion or existing collection.
60 minutes
Luxury Spirits Consultation
Personal guidance across premium whisky, cognac, rum, tequila, mezcal and other luxury spirits.
60 minutes
Cellar and Collection Consultation
Advice for building, expanding or refining a personal wine or spirits collection.
60 minutes
Corporate and Private Gifting
Guidance for corporate gifts, client entertainment, weddings, celebrations and other special occasions.
60 minutes
Fine Wine and Rare Bottle Sourcing
Assistance sourcing rare, limited-release or hard-to-find wines and spirits.
60 minutes
General CRU Consultation
For those who would like expert guidance but are not yet certain exactly what they require.
60 minutes
Our Advisors
The people who will guide you
Your consultation is matched to an advisor when you book. You are welcome to meet them here first.
Daniel Viljoen
Fine Wine Section & Private Client Manager
WSET Level 2 Award in Wine
Daniel brings a decade of premium drinks and hospitality experience, most recently advising private clients at Le Clos on rare and allocated wines and spirits. With a background in bar management, customer education and staff training, he also has strong practical experience in hosting controlled, responsible tasting sessions.
Jeandré du Toit
Luxury Wine & Spirits Manager
WSET Level 3 Advanced Certificate in Wine | WSET Level 3 Award in Sake | WSET Certified Trainer
With nearly two decades across luxury hospitality, wine buying and premium retail, Jeandré has led renowned wine programmes in London, Dubai and Abu Dhabi, including senior roles with Zuma, Addmind and MMI. An award-winning curator and experienced educator, he brings exceptional knowledge, sound judgement and a highly professional approach to every tasting.
Mike Bailey
Category Director
WSET Level 3 Advanced Certificate in Spirits & Wines | WSET Level 1 Award in Sake | WSET Certified Educator
Mike brings more than 25 years of wine experience and is a highly experienced WSET educator, having trained hundreds of students through Levels 1 and 2 in Wine. He also leads the 200-member Abu Dhabi Wine Club and serves as Echanson for the UAE Chaîne des Rôtisseurs, combining deep expertise with an engaging and accessible approach to wine education.
The Store
Brick, walnut and warm light
An intimate room designed for unhurried conversation — arched cabinetry, backlit shelving and a consultation table at its centre.
Location
CRU by The Bottle Store
Al Ghadeer sits on the boundary between Abu Dhabi and Dubai, reachable from either city.
Address
Inside The Bottle Store Al GhadeerAl Ghadeer VillageAbu Dhabi, United Arab EmiratesOpening hours
Open daily, 10:00 – 22:00Seven days a week
Contact
Travelling from Dubai
Take Sheikh Mohammed Bin Zayed Road (E311) towards Abu Dhabi, then use Exit 79 for Al Ghadeer and Al Fayah Road (E75). Follow signs into Al Ghadeer and continue along Main Avenue to The Bottle Store Al Ghadeer, where CRU is located.
Travelling from Abu Dhabi
Follow the E11 towards Dubai, then join Al Fayah Road (E75) towards Al Ghadeer. Once inside the community, continue along Main Avenue to The Bottle Store Al Ghadeer, where CRU is located.
Parking and arrival
Parking is available outside The Bottle Store Al Ghadeer.